Stakeholder Based Approach - Analysis & Planning

There are two major elements to Stakeholder Management
1. Stakeholder Analysis : A technique used to identify the key people who have to be won over.
2. Stakeholder Planning. : Based on the above analysis you plan to build the support that helps the project success

There are three major steps in Stakeholder Analysis
a. Identifying Stakeholders: The project team can do this by brainstorming within the team & higher ups
b. Prioritizing Stakeholders: This can be done using power/interest grid
c. Understanding key stakeholders: Understanding what motivates the stakeholders and how to win them around


The benefits of using a stakeholder-based approach are that:

• The opinions & Expertise of the most powerful stakeholders can shape projects at an early stage. Not only does this make it more likely that they will support, their input can also improve the quality of the project

• By communicating with stakeholders early and often, one can ensure that they know what the project is doing and fully understand the benefits of the project. This also means that the risk are mitigated at the right time

• Taking adequate measure to avoid blame game. One can anticipate what people's reaction to the project may be, and build into the plan the actions that will win people's support